Mobile Marketing: How to get an app featured on Google Play Store?

Want to get your app featured on Google Play Store? You will need plenty of downloads, installs and a good-level of retention rate. Find out below how to achieve it.

Difference between Publishing & Featuring

When you upload an app on Google play store and hit publish button that is called ‘publishing’ an app. The publishing of an app on Google Play is not same as featuring it on the play store. A featured app on Play store is the one that is being shown on the first page of Google in that category.

For example: Apps available in the ‘Top Charts’ section are featured apps. Google automatically selects different apps based on their number of downloads.

Mobile marketing Tips: Can Backlinks help with App store optimization?

A simple answer is No.

Yellowheadinc tested the backlinking strategy in greater detail on their blog and I too tested it on my apps but we both did not see any significant change. Let’s first discuss the backlinking strategy of Yellowheadinc.

Top App store optimization Books on Amazon for Mobile Marketing

Though there are ample resources available online on app store optimization (ASO), but I know there are a handful of people who still love books. This app ranking post is for you guys.

We have compiled a list of top five app traffic optimization books from amazon. Some of these books have great reviews and they are pretty detailed in helping developers rank their apps well on the Google play store and Apple App Store.

Advantages of App Store Optimization: From Zero to 1000 Downloads

When you start making an app, do you focus on marketing? Because I didn't. When I made my first app, I was so immersed in the design and the functionality and how users will receive it, that I forgot to focus on how to market it well. My first app was a disaster. It didn't reaped the downloads and it only made two dollars, even after I asked my friends for reviews. I have more then 80 reviews from my friends but the organic traffic was simply not there. So, the app store installs never happened.

Four Best Practices for App store optimization and Higher Rankings

App store optimization is closely similar to search engine optimization, the only difference is that SEO is much more complex and ranking on the world wide web is getting difficult everyday.

But App stores still are new to most people and one reason for that is because consumers are more than producers. Now everyone can make an app because it requires knowledge of app stores, development tools like Google android developer, Apple Xcode and one should know programming.